I Need my Space
Category: Branding Year: 2023
I Need my Space is a concept international pop music festival held in Chicago. The festival’s core mission revolves around offering a resting space and an enjoyable escape for people seeking a break from their busy and clustered life.
Design Concept
Inspired by the vast nature of outer space, the festival’s branding serves as a representation of personal freedom and exploration. The phrase "I need my space" is often used to express a desire for personal space and independence, and the festival offers an opportunity to celebrate this desire through music and the physical environment it creates. Minimal visuals and color palette were used, predominantly featuring black, to encourage the audience to obtain a personal connection with the music and the space itself.
